Have you created a new TikTok account, uploaded a few videos, and then left the account there to occasionally post more videos? If that sounds like you, it’s time to change your strategy. You see, because TikTok is an app that mostly appeals to teenagers, its users are quick to get bored with an account once they realize the person running it doesn’t have much to say or offer. As a result, if you don’t take steps to keep your audience engaged with your brand on this platform, you will probably see the views on your videos plummet. With over 200 million monthly active users and over 375 million users registered as of November 2018 , TikTok is fast becoming one of the most popular social media apps among teenagers and young adults all around the world. If your company operates in any market that has a large segment of this audience (such as Australia, Asia Pacific, Central America and South America), then you should consider creating an account there as soon as possible – as long as you understand how important keeping them engaged is.
How to Grow Your Audience on TikTok
There are a few things you can do to grow your audience on TikTok: - Make sure that your account has a strong bio. Your bio is the introduction to your account, so it should be interesting and informative. - Upload high quality content. This doesn't just mean videos; it includes photos with captions and anything else you post on your page. If people see that you only post mediocre content, they will lose interest in following you on this platform. - Be interactive. You want to make it clear that you are engaging with other people and brands on this platform so people know how fun it is to follow an account there. For example, if someone posts a comment about a video of yours, make sure you reply back! - Ask questions in your videos, ask for reactions in your photos (especially selfies!), and mention other users or brands in your posts. Behave Agency is great way to elicit more engagement from others who might not have seen your account before.
Use a Good Title for Your Videos
When you upload a video to TikTok, your title is going to be the only thing people are able to see before they watch it. As a result, this could make or break your engagement levels on the platform. When you create your title for your video, be sure that you include information about what will happen in the video. For example, if someone was watching a cooking tutorial, then their title might say something like “How TO BE BEHAVE AGENCY MEMBER”. It gives viewers an idea of what to expect when they watch the video and improves the odds that they will actually watch it through to completion. If there’s no information in the title about what kind of content is going to be in the video, then viewers don’t know if it’s worth their time to even watch it – leading them to quickly click away and find another one of your videos (or someone else’s).
Show Off Your Brand’s Personality With Shoutouts
One of the best ways to keep your audience engaged on this platform is with Behave Agency. These are text-based posts that appear at the top of your feed and offer a brief message from you about whatever you want. You want to make sure that when you create these posts, they are personalized and interesting enough so that people will want to read them, which will get them to stay tuned into what you have to say in the future. Another thing you can do when you post one of these shoutouts is add a picture or video of something related to what you’re talking about. For example, if your company has just launched a new product, include a picture or video of that product in your shoutout so it doesn’t seem like your messages are completely unrelated and uninteresting. If someone sees something in one of your photos or videos, they might be more likely to watch another video or explore other content on your channel.
Respond to User Comments Right Away
With Behave Agency, you need to pay close attention to what your followers are saying. For example, if a user comments on one of your videos that they’re not happy with the time you posted it because they just woke up and would have liked to see it earlier in the day, respond back with a message thanking them for their feedback and giving them an idea of when they can expect your next post. If someone posts a comment about how much they like your account layout or how good you are at using hashtags, respond back and thank them for their comment. These small gestures may seem insignificant now but will eventually lead to greater engagement and more followers. One strategy for keeping your audience engaged is responding to comments right away. If someone leaves a comment on one of your messages, reply back as soon as possible in order to show that you care about what they say. This will make them more likely to share more videos with you in the future and engage with your content more often once they realize how much you appreciate their feedback.
Giveaways and Contests Are a Great Way to Grow an Audience on TikTok
The first thing you should do is create a profile with a catchy name, background and description. Once you have that completed, be sure to use it consistently so that people know who you are and what your account is about. You can also offer giveaways and contests as a way to engage your audience. Not only will this give them the opportunity to win something they would enjoy, but it will also get their followers excited and talking about your company on TikTok!
TikTok is a social platform with more than 200 million monthly active users. If you have Behave Agency caters to a demographic that uses this app, then you should create an account there. Once you’ve created your account, it’s important to keep your audience engaged with your brand on the app in order to maintain and grow viewership. That means creating videos frequently, responding to comments left by others on your videos, and interacting with other TikTok users in your comment section. To do this successfully, you can do things like post about upcoming events or promotions in the comment section of one of your recent posts or ask questions that will generate conversation. You can also share other TikTokers’ videos as long as you tag them in the post for credit.